What is the difference between culinary and ceremonial matcha?

Culinary grade matcha is harvested later in the season and has a bolder, more robust flavor compared to the delicate sweetness of ceremonial grade. It is specifically designed to be mixed with other ingredients in lattes and recipes where a stronger tea taste is desired.

Is this Organic Culinary Matcha Tea - 50g suitable for drinking on its own?

While you can whisk this matcha with hot water, its flavor profile is significantly stronger and more astringent than ceremonial varieties. It is best enjoyed when used as an ingredient in lattes, smoothies, or baked goods where its bold character can shine.

How should I store my matcha to keep it fresh?

Because matcha is sensitive to light, heat, and air, it is recommended to keep the powder in its sealed bag or an airtight container. Storing it in a cool, dark place or even a refrigerator can help preserve its vibrant green color and fresh taste over time.