What makes ceremonial grade matcha different from culinary grade?

Ceremonial grade matcha is the highest quality available and is intended to be whisked with water and enjoyed straight. It is made from the youngest first-harvest leaves, resulting in a more delicate, sweet, and less bitter flavor compared to culinary grades, which are better suited for blending into recipes or lattes.

Is this matcha suitable for making lattes?

While you can use it in a latte, the nuanced and subtle flavors of this first-grade ceremonial tea are best appreciated when mixed only with water. Using it in lattes or confections may mask the refined quality that distinguishes it from standard culinary matcha.

How should I store this organic matcha to keep it fresh?

Because stone-ground tea is sensitive to light, heat, and air, it is important to keep the powder in its original packaging or an airtight, opaque container. Storing it in a cool, dark place will help preserve its vibrant emerald color and fresh, vegetal aroma for longer.